Madame Craft was born in Tokyo Japan, it will always be its home and heartown
People are still in great need over there, if you have the resources please donate.
alexandra feo | January 2, 2012 I really really wish you every being walking on earth a happy, kind and productive year in any way you want.
I wish your year to be as sweet, dreamy and pretty as these extra magical cupcake courtesy of cake amsterdam and more pictures I took of these cupcakes here.
Enjoy it.
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alexandra feo | December 23, 2011 Three months ago I started Madame Portrait "2.0" my first selfies in Amsterdam. This is my last character and two more. They have their own stories you can fallow it at Madame Portrait.
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Cheers
alexandra feo | December 22, 2011 I`ve been waiting for doing this post, Penelope`s Craft is my local Yarn shop is at Lange Leidsedwarsstraat 99 in Amsterdam.
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This place saved me from going really crazy during tough times just arriving here in Amsterdam. One day Nico went to the street behind our apartment and came back with the news that there were a yarn shop behind our house.
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I was so immerse into the Japan tragedy and what we were going through that I always rejected the idea of going there, one day when I finally get out of the house he walked me there and I was very surprised that this little charming shop was just behind my house. Take a look at this eye candy shop.
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This place cheered me up immediately. Malia Mather the owner and a pattern maker is a very knowledgeable person on yarn, patterns and techniques also, she has a big smile and a naughty mood that I am glad to find again in life. On thursdays she hosts a knitting night group which is my favorite activity of the week it simply remembers me that I can keep going even when some weeks are still tough sometimes.
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The shop has everything you can wish if you are into knitting, crochet, yarn and other needle work, also nice books to learn or follow patterns.
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and there is more, the people that bring the place to life, they come from all walks of life from around the world, they`ve been so kind and sensible and cool to me I guess that probably they do not know how well they did to me but they did and still do. If you are reading this THANK YOU for every moment you have make me laugh and have had giving me a hug, thank you. As you can see in the pictures it is the more colorful place on earth, ok well of the city, ok well of my neighborhood. Give it a try if you are looking for some yarn or want to learn how to knit or how to crochet, is open from wednesday to Sunday from 11am to 5pm. Penelope Craft is an awesome place.
alexandra feo | December 21, 2011 The New Label Project in Rozengracht 75 has some designers offering special discount on their designs and handmade work, probably a good idea in these times to support independent designers.
Here is a bit of what you can find there.
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Enjoy it.
alexandra feo | December 6, 2011 They say, it was a Sinterklaas night. Three ladies got together to plan a bombing yarn attack, they have been collecting yarns, taking measures and planning secret meetings for months.
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One day the special night arrives. At the top of an attic it was time to plan the strategy and logistic of the movement.
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When everything was ready they dressed in black and went out to start working on.
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After some hours of installing under cold weather, some rain and hail, that was it, the mission was accomplished.
The next day when the sun came out a rainbow was over the bridge.
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No one has seen them since but some people say they secretly visited the bridge and stared at it.
Because I love you Amsterdam, because you make me well and you heal my soul and mind.
Supported by: Ladies Fancywork Society
Photography by Nicolas Uthurriague and Alexandra Feo
alexandra feo | December 1, 2011 And today I went to the The New Label Project Shop to take some shoots of the colors, textures, designers and enviroment that surround the shop in Rozengracht 75 in Amsterdam, plus I relly enjoyed doing this photo shoot.
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Today December 1st is the opening if you are around Amsterdam you are welcome.
Bye bye
alexandra feo | November 28, 2011 
December 1st is the day The New Label Project open its doors in Rozengracht 75 Amsterdam from 10:30 am , many designers from all around the world and different styles will have a little space inside the shop, Jewelry, clothe, accesories and other creations will be exhibit there.
Madame Craft will be part of this project having a little box with The Little Capes I have been working on since the summer.
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I am preparing even more colors and let`s see how they do.